Sky and Kick It Out have renewed their commitment to tackling discrimination in football by extending their partnership for another year. With a fresh £1 million investment, the initiative will continue to address misogyny in the sport while creating career opportunities for under-represented groups.
The Fight Against Misogyny in Football
Misogyny remains a pressing issue in football, both on and off the pitch. Through its ‘Kick Sexism Out’ campaign, Kick It Out has worked to challenge sexist abuse and promote greater inclusion. With the support of Sky Sports, the initiative has gained traction, encouraging players, pundits and fans to speak out.
Sky’s Investment in Inclusion and Diversity
Sky has pledged additional funding to support diversity-focused initiatives in football. Over the past five years, its investment has contributed to various projects aimed at increasing representation in the sport.
Career Opportunities for Under-represented Communities
As part of their commitment to inclusion, Sky and Kick It Out continue to support career development for individuals from diverse backgrounds. The Raise Your Game initiative, for example, offers mentorship and industry workshops designed to help under-represented groups break into football-related careers. This includes opportunities for aspiring journalists to gain experience in football media, with some pursuing sports journalism courses from //schoolofjournalism.co.uk/journalism-courses/sports/ to enhance their reporting skills and industry knowledge.
Programmes and Digital Learning
In addition to career initiatives, Sky has invested in education through projects like The Edit, a digital literacy programme that has reached thousands of students across the UK and Ireland. Kick It Out’s The Academy also plays a key role, offering equality and diversity training to promote a more inclusive football culture.
The Future of the Sky and Kick It Out Partnership
Both organisations remain committed to pushing for change in football. The extended partnership will focus on developing new initiatives that challenge discrimination and promote transparency in representation.
Football should be a game for everyone regardless of background or gender, and this partnership is another step towards ensuring greater inclusivity within the sport.
